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Best brands focus on retention

RetainIQ is co-founded by professionals who collectively have more than 25 years of experience in ecommerce growth for big brands. They had previously co-founded an ecommerce marketing company which worked with global brands and helped them grow their online sales.

Their last company had a user base of over 20 Mn+ monthly users and used to send over 200 Mn+ emails, texts and notifications a month with more than 10% open rate. It directly generated over $150M in sales per year for our partners brands.

Over the years we have learnt that most important metric any successful business is customer retention. Business that work on improving customer retention actively, are the ones that keep growing forever. They optimize for long term growth vs optimizing for short term growth.

Unfortunately most young businesses find it really difficult to understand growth by retention. They use marketing channels to optimize for short term growth at the cost of long term growth by retention. That's what we want to solve for businesses by building a product that helps them market and grow with focus on retention.

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