RetainIQ

Lifecycle Email & SMS for D2C Brands

Revenue that compounds.
Retention that climbs.

A full-service team building retention as a system, not a stack of tactics. Every campaign, every flow, every message pulling in the same direction.

Brands building loyalty with RetainIQ

BirkenstockMiiRMochidokiAllergy StorebiobareblissclubeartheasyMurphy Bed DepotNoomaNumiRevision SkincareUnion BayBirkenstockMiiRMochidokiAllergy StorebiobareblissclubeartheasyMurphy Bed DepotNoomaNumiRevision SkincareUnion Bay

Selected work

Email creative across the verticals we run.

HomeBulbAmerica
BulbAmerica email — Home
FootwearArrowSmith
ArrowSmith email — Footwear
Women's apparelNumi
Numi email — Women's apparel
Food & beverageFreestyle
Freestyle email — Food & beverage
Women's apparelAbbey Glass
Abbey Glass email — Women's apparel
SkincarebioBare
bioBare email — Skincare
SupplementsHD Muscle
HD Muscle email — Supplements
LifestyleAudicus
Audicus email — Lifestyle
PetDe'Vora
De'Vora email — Pet
HealthCapsuline
Capsuline email — Health
FootwearMavenchez
Mavenchez email — Footwear
LifestyleChocolate & Steel
Chocolate & Steel email — Lifestyle
SkincareRevision Skincare
Revision Skincare email — Skincare
PetsInvirox
Invirox email — Pets
Lifestyleeartheasy
eartheasy email — Lifestyle
LifestyleBullbar
Bullbar email — Lifestyle
HomeAiroasis
Airoasis email — Home
Women's apparelNumi
Numi email — Women's apparel
HomeDesigner Stencils
Designer Stencils email — Home
Food & beverageFat & Weird
Fat & Weird email — Food & beverage
SkincareRevision Skincare
Revision Skincare email — Skincare
Food & beverageFat & Weird
Fat & Weird email — Food & beverage
HomeBulbAmerica
BulbAmerica email — Home
FootwearArrowSmith
ArrowSmith email — Footwear
Women's apparelNumi
Numi email — Women's apparel
Food & beverageFreestyle
Freestyle email — Food & beverage
Women's apparelAbbey Glass
Abbey Glass email — Women's apparel
SkincarebioBare
bioBare email — Skincare
SupplementsHD Muscle
HD Muscle email — Supplements
LifestyleAudicus
Audicus email — Lifestyle
PetDe'Vora
De'Vora email — Pet
HealthCapsuline
Capsuline email — Health
FootwearMavenchez
Mavenchez email — Footwear
LifestyleChocolate & Steel
Chocolate & Steel email — Lifestyle
SkincareRevision Skincare
Revision Skincare email — Skincare
PetsInvirox
Invirox email — Pets
Lifestyleeartheasy
eartheasy email — Lifestyle
LifestyleBullbar
Bullbar email — Lifestyle
HomeAiroasis
Airoasis email — Home
Women's apparelNumi
Numi email — Women's apparel
HomeDesigner Stencils
Designer Stencils email — Home
Food & beverageFat & Weird
Fat & Weird email — Food & beverage
SkincareRevision Skincare
Revision Skincare email — Skincare
Food & beverageFat & Weird
Fat & Weird email — Food & beverage

The work, in four parts

A full-stack retention practice, run like an in-house team.

Plans from$990/moNo retainers. Month-to-month.
01

Flows

Flows that earn their place in the inbox.

Welcome, browse abandon, cart, post-purchase, win-back, replenishment. Built around your buyer journey, not a Klaviyo template you found on YouTube.

  • Audited and re-architected from scratch
  • Owned by a senior strategist + production team
  • Tested weekly, optimized monthly
9:41
Welcome
Welcome email — Bossen
9:41
Cart recovery
Cart recovery email — Abbey Glass
9:41
Winback
Winback email — Evan Alexander
02

Sends

Weekly sends that compound, not exhaust.

A campaign rhythm your list looks forward to. Strategy, brief, design, copy, deploy, report. We run the full motion.

  • Quarterly planning, weekly execution
  • Designer + copywriter + strategist per account
  • Render + spam testing before every send
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June 26
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Sends this month
SMTWTFS
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This month's sends

09Tue
Drop announceNext
14Sun
Sale teaser
19Fri
Sale live
23Tue
Last chance
27Sat
Recap edition
Today · Jun 9Live calendar
03

Infra

Send to the right person. Land in the inbox.

Behavioral and predictive segmentation, sunset flows, list hygiene, warm-up, authentication. The unglamorous work that makes everything else pay off.

  • DMARC / SPF / DKIM audit + setup
  • Engagement-based segmentation, refreshed monthly
  • Deliverability check from day one

Cohorts in play

Day 0 → Day 30

01 / Cohort

New subscribers

+18%first-purchase rate
1h24h72h

Three messages

02 / Cohort

Cart abandoners

~25%of abandons recovered

1st → 2nd purchase

03 / Cohort

First-time buyers

+32%second-purchase lift

Engagement decay

04 / Cohort

Engaged but dormant

~12%reactivated at 90 days

05 / Cohort

VIPs and repeat buyers

60%+of revenue, typically

Viewed, not bought

06 / Cohort

Browse, no buy

+9%off-flow conversion
04

Proprietary

Our hyper-personalization engine, plugged into your stack.

A proprietary product we built in-house: 1:1 email blocks generated for every subscriber, scaled across thousands of variants. Built because nothing off the shelf was good enough.

  • 1:1 product blocks across thousands of variants
  • Plugs into Klaviyo, Omnisend, Shopify
  • Included with your retainer, not sold separately

One send · four recipients

Personalized email — Erica · Women's Footwear
Personalized email — Whitney · Women's Activewear
Personalized email — Mark · Graphic Tees
Personalized email — James · Sweatshirts

Receipts

+36%
repeat revenue in 90 days
Apparel · $4.5M ARR
+17%
subscription adoption
F&B · $4.7M MRR
2.4×
lifecycle revenue YoY
Supplements · $3M ARR

In their words

The work, told back to us.

Anonymized · verified

We replaced two contractors and an in-house generalist with RetainIQ. Our send calendar finally runs itself.

Director of GrowthBeauty

First agency we've kept on retainer for more than six months. The work just shows up.

CMOApparel

They built flows we'd been meaning to build for a year. We saw the lift in week three.

FounderSupplements

Our open rates were stuck at 22%. Now they sit around 41%, week after week, no drama.

Head of CRMHome

Klaviyo Gold partners actually do the work. That part matters more than we expected.

Director of MarketingFood & beverage

The first month they paid for themselves. We've added scope every quarter since.

OperatorBeauty

We replaced two contractors and an in-house generalist with RetainIQ. Our send calendar finally runs itself.

Director of GrowthBeauty

First agency we've kept on retainer for more than six months. The work just shows up.

CMOApparel

They built flows we'd been meaning to build for a year. We saw the lift in week three.

FounderSupplements

Our open rates were stuck at 22%. Now they sit around 41%, week after week, no drama.

Head of CRMHome

Klaviyo Gold partners actually do the work. That part matters more than we expected.

Director of MarketingFood & beverage

The first month they paid for themselves. We've added scope every quarter since.

OperatorBeauty

How we work

Principles, not pitches.

On automation

Wherever it adds leverage. Nowhere it doesn't.

The system handles the math. People own outcomes.

On rigor

Lifecycle deserves the same rigor as paid.

Same measurement. Same weekly review. Same bar for shipping.

On scope

Strategy, design, copy, deploy. One team, end to end.

Whatever the program needs, we've got it covered.

On building

When the tool wasn't there, we built it.

Off-the-shelf is the floor. We build above it.

Free 30 minutes

Ready to see what your retention should look like?

No pitch, no pressure. Just a real read on what's working and what's leaving money on the table.