By 2027, global retail eCommerce sales are expected to reach 8 billion. That’s a good sign for everyone in the industry.
However, the global eCommerce conversion rate is a mere 1.9%. That means only 2 out of 100 people visiting your eStore will buy from you.
That’s not enough. What is the only way to improve that conversion rate for your eCommerce store? Getting eCommerce marketing services from a top eCommerce marketing agency.
But what is eCommerce marketing? What does an eCommerce marketing agency do? All the information is available on the Internet, plus AI and automation. So is an eCommerce marketing agency worth it?
Find answers to all these questions and more in our guide. We will cover:
- What is eCommerce marketing?
- What makes a top eCommerce marketing agency?
- Important: How did we curate this list of top eCommerce marketing agencies?
- List of 11 Top eCommerce Marketing Agencies
- How do you select a suitable eCommerce marketing agency?
- Find the best e-commerce marketing agency with these 3 uncompromising questions.
- FAQs
What is eCommerce marketing?
Before you decide if an eCommerce marketing agency is worth it, let’s understand the basics of eCommerce marketing.
We see a lot of social media posts and ads asking us to buy a product.
There are an equal amount of similar emails.
Not to mention, when you search for something, you get sponsored search results. You’d often also get organic search results, including buying guides and even product pages hosted on an e-commerce website.
All this is eCommerce marketing. Simply speaking, it includes all sorts of marketing activities to boost sales. These activities include, but are not limited to:
- Social media marketing,
- Influencer marketing,
- Email marketing,
- Content marketing,
- Search Engine Optimization,
- Paid ads,
- Advertising,
- Affiliate marketing,
- And more.
I am already spending money on building an eCommerce website. Why do I need to spend more on eCommerce marketing?
Well, what good would your eCommerce store be if your target audience doesn’t visit it?
Also, what would be the ROI of your eCommerce website if you don’t get conversions?
eCommerce marketing helps you reach the right audience and convert them into customers. So, that investment is definitely worth it in 2024. Let’s take a quick look at the benefits of getting eCommerce marketing services:
- Reach a wider audience and increase brand recognition.
- Reach the right audience with personalized messages.
- Foster relationships and loyalty through interactive content.
- Expand operations and reach new markets easily.
- Utilize analytics to refine marketing strategies and improve performance.
Remember: All these benefits of eCommerce marketing accrue only when you work with a top eCommerce marketing agency. Without the right eCommerce marketing agency by your side, you won’t be able to drive results.
Why? Because a top eCommerce marketing agency has the expertise and experience you need. They understand the market, know what works and what doesn’t, and can help you avoid mistakes.
So don’t go DIY or select the first eCommerce marketing agency you stumble across. Find the right one. Now, what makes a top eCommerce marketing agency? Let’s find out.
What makes a top eCommerce marketing agency?
Below, we have highlighted the six key signs of a top eCommerce marketing agency.
1. Proven Track Record
A top eCommerce marketing agency will have a portfolio of successful campaigns. They will have customers vouching for their ability to drive tangible results.
They will be able to showcase projects where their services yield tangible results, such as increased sales, improved ROI, and measurable outcomes across industries and platforms.
2. Data-Driven Approach
Data is at the core of effective eCommerce marketing. So naturally, a top eCommerce marketing agency banks on data and not hunches. Whether it is building strategies or optimizing them, data drives their decisions. Plus, they’d use data to identify trends or understand customer behavior.
3. Creative and Innovative
A good eCommerce marketing agency won’t just help you jump on trends. Instead, they’d be creative and innovative.
This means they’ll develop unique and compelling eCommerce marketing campaigns. These strategies would be tailored to your brand and target audience.
They think outside the box, experiment, and make you stand out.
4. Transparent Communication
A key sign of a top eCommerce marketing agency is that they are open communicators. You won’t have to wonder what they are doing for your business and how. They adopt a proactive approach to communication. Regular updates, performance reports, and campaign insights will all be provided to you. Plus, they’d be open to feedback and responsive to your inquiries.
5. Business Understanding
A top eCommerce marketing agency won’t stop at textbook techniques. They’ll go further, understand your business, and tailor your strategies. They’d understand your business and your audience first. Then, they’d strategize plans that align with your business.
6. Commitment to Results
A top eCommerce marketing agency won’t leave you high and dry saying, “We tried!”
They’d always be committed to delivering tangible results and business growth. They will prioritize your success and be invested in your marketing goals. This means they won’t just think about ways to bill you but ways to see you succeed.
Now, let us get to the list of top eCommerce marketing agencies.
Important: How did we curate this list of top eCommerce marketing agencies?
We used Google to find out the top contenders. But that’s not all.
We deep-dived into their services and customer reviews.
We saw what these agencies say about themselves. And factor in their customers’ honest opinions.
That’s how we curated this list of top eCommerce marketing agencies. The agencies on this list suit a wide range of unique eCommerce needs.
Check it out.
List of 11 Top eCommerce Marketing Agencies
1. RetainIQ
Location: Wilmington DE, United States
Team size: 51 – 200 employees
Pricing:
- Available upon request
RetainIQ offers managed marketing services for eCommerce businesses. We believe every marketing dollar has to justify itself, so we focus on the most viable outreach channels: email marketing and Facebook Ads.
We take the time to understand your customers and then create detailed profiles that help us send highly targeted messages. This means your customers see ads and emails relevant to their interests and shopping habits. That’s why our campaigns have boosted ROAS for our clients by 45%.
We don’t stop there. Our in-house AI-based design tech can automatically create eye-catching product ads that grab attention and drive clicks, saving you valuable time and resources.
What Sets Us Apart:
- We can send out tailored emails and ads based on customer loyalty, social proof, weather, location, and browsing history.
- Trust us to continue your current ad campaigns effortlessly but with better results.
- Transform plain product images into high-converting ads using our generative AI technology.
- Set up triggered email campaigns based on specific customer actions for efficient engagement.
- Gain deep insights into campaign performance and customer behavior to stretch the returns on every dollar of ad spend.
Service Lines:
- Managed Email Services
- Facebook Ad Management
2. Trellis
Location: Malden, MA, United States
Team size: 50 – 249 employees
Pricing:
- $150 – $199 per hour
- $10,000 minimum project size
Trellis specializes in all things eCommerce. Right from when you start thinking of an eCommerce store till the time you start raking in customers. How? They offer eCommerce development services as well as marketing support. They are end-to-end partners who can help you enhance and expand your online presence.
They have worked with a diverse set of companies and have driven successful results for them. Some of their key clients include Death Wish Coffee, Mass General Hospital, and more. Their success is due to tailoring their strategies for all clients, which drives both engagement and sales.
Unlike other agencies, they don’t believe in using cookie-cutter or run-down strategies. With Trellis, you can expect innovative and groundbreaking eCommerce marketing campaigns. Always.
Service lines:
- eCommerce Development
- eCommerce Marketing
- ERP Consulting and SI
3. Shaefer
Location: Henderson, NV, United States
Team size: employees
Pricing:
- $100 – $149 per hour
- $25,000 minimum project size
Schaefer is a standout agency in the eCommerce marketing domain. Why? Because they don’t just create strategies for eCommerce marketing. They also revolutionize revenue generation. They blend their business understanding and marketing expertise to craft successful strategies. Plus, they add a dash of humor, which simplifies even the most complex challenges. The outcome? Revenue-rich solutions for you.
Their approach is simple yet effective. Market research + innovative strategies = Compelling campaigns. That’s what helps them launch your brand to new heights. With Schaefer, you receive more than just eCommerce marketing services. You receive a promise of unparalleled eCommerce success.
Service lines:
- Market Research
- eCommerce Marketing
- Pay Per Click
4. NN Partners
Location: Vila do Conde, Portugal
Team size: 10 – 49 employees
Pricing:
- $50 – $99 per hour
- $5,000 minimum project size
NN PARTNERS is a truly global eCommerce marketing agency. Its diverse team works from many parts of the world, giving it a global perspective and wide reach. And it is committed to delivering results.
Their tailored digital marketing solutions set them apart from the crowd. They adopt a scientific approach to marketing, one that includes complex analytics. They offer robust reporting on all their eCommerce marketing strategies and continuously optimize those for better outcomes.
Service lines:
- Pay Per Click
- BI & Big Data Consulting & SI
- eCommerce Marketing
5. Profit Whales
Location: Carlsbad, CA, United States
Team size: 50 – 249 employees
Pricing:
- $50 – $99 per hour
- $1,000 minimum project size
Profit Whales is a seasoned Amazon marketing agency dedicated to boosting sellers’ profits through tailored Amazon optimization strategies. Their team includes experts specializing in various aspects of eCommerce on Amazon, including Amazon PPC, Amazon SEO, content creation, business analytics, and custom reporting.
They have been in the eCommerce marketing business for 5 years now. In this short time frame, they have helped clients make over $1 billion in sales.
With Profit Whales, you can expect to ace Amazon sales. Their eCommerce marketing strategies will help you engage customers and boost profit.
Service lines:
- eCommerce Marketing
- Pay Per Click
- Marketing Strategy
6. Manisofts
Location: Clifton, NJ, United States
Team size: 250 – 999 employees
Pricing:
- $25 – $49 per hour
- $5,000 minimum project size
Manisofts is an Amazon consulting agency. Established in 2017, they specialize in empowering eCommerce businesses to thrive on Amazon. How do they do it? Through FBA Wholesale, Online Arbitrage, and Private Label services.
With their expert eCommerce marketing team, they help you navigate the complex eCommerce world.
Irrespective of the size of your business, they can optimize sales and profits for you.
Service lines:
- eCommerce Marketing
- Business Consulting
7. Online Marketing Gurus
Location: Crows Nest, Australia
Team size: 50 – 249 employees
Pricing:
- $100 – $149 per hour
- $1,000 minimum project size
Online Marketing Gurus is a team that understands eCommerce like no other. Their deep domain understanding helps them simplify the landscape for their clients, who come from across the world and have seen tangible revenue growth after engaging with them.
How? They adopt an evident-based approach. They don’t just pick one but combine SEO, PPC, Social Media, and Content Marketing. Plus, they are backed by in-house Research and Development.
All this, combined with their decade-long experience and a team of 200+, is their secret sauce to success. They have also earned accolades from SEMrush, Deloitte Technology Fast 50, etc.
Service lines:
- eCommerce Marketing
- Search Engine Optimization
- Pay Per Click
- Social Media Marketing
8. Instaboost Media
Location: Santa Ana, CA, United States
Team size: 10 – 49 employees
Pricing:
- $150 – $199 per hour
- $10,000 minimum project size
Instaboost Media is your go-to ally for localized, award-winning eCommerce marketing success. It is a full-stacked boutique agency that caters to clients in the USA, UK, Canada, Mexico, Australia, and New Zealand.
Digital marketing veterans lead the team. And they prioritize personalized services tailored to each client’s needs.
Service lines:
- Pay Per Click
- Social Media Marketing
- eCommerce Marketing
- Search Engine Optimization
9. One 10 Media
Location: Medina, OH, United States
Team size: 2 – 9 employees
Pricing:
- $150 – $199 per hour
- $1,000 minimum project size
At One 10 Media, eCommerce growth isn’t just a goal. It is their mission. Their dedication is reflected in their long journey that spans over 2 decades. During this time, they have led eCommerce marketing and generated revenue for clients worldwide.
They make it possible not with a single strategy operating in a silo. They blend email marketing, SMS, and paid ads strategies. Plus, they are endorsed by partnerships with Facebook, Klaviyo, and Shopify. All this ensures maximum ROI. Plus, their clients are stunned by their creative genius, responsiveness, and genuine care.
Service lines:
- Email Marketing
- eCommerce Marketing
- Business Consulting
10. Acadia
Location: Atlanta, GA, United States
Team size: 50 – 249 employees
Pricing:
- $100 – $149 per hour
- $5,000 minimum project size
Acadia is a trusted eCommerce growth platform that specializes in delivering results. How? Through technology, digital expertise, and co-investment. They don’t just help you find your footing in the digital world. They empower eCommerce brands to outperform the competition.
Their approach aligns with the aspirations of modern growth marketers. They identify and leverage the right channel to drive the best results, ensuring that every dollar invested yields optimal returns.
Service lines:
- eCommerce Marketing
- Pay Per Click
- Search Engine Optimization
- Social Media Marketing
- Market Research
- Video Production
11. TCF – The Crowdfunding Formula
Location: Newark, DE, United States
Team size: 50 – 249 employees
Pricing:
- Undisclosed
- $5,000 minimum project size
TCF is a leading crowdfunding campaign marketing agency. However, they also excel at eCommerce marketing. They have a team of over 100 experts who offer dedicated support to eCommerce projects. Plus, they believe in working closely with their clients to ensure mutual success.
As an eCommerce-focused agency, TCF guides clients from concept to market. They offer services such as lead generation, email marketing, social media management, and more.
Service lines:
- eCommerce Marketing
- Advertising
- Pay Per Click
- Public Relations
- Email Marketing
With that, it is a wrap on our list of top eCommerce marketing agencies. Now, it is time for you to pick one.
How do you select a suitable eCommerce marketing agency?
Choosing the right eCommerce marketing agency can boost your business.
Follow these steps.
First, know your goals: more organic traffic, converting social media fans, personalized emails–what exactly do you want from the campaign?
Next, compare agencies based on their experience and services.
Finally, talk to 2-3 top agencies, asking about their specialties, expected results, and what makes them unique.
At RetainIQ, we focus on email marketing and Facebook ads and can deliver great returns on investment for all kinds of marketing budgets. Contact us today to learn more about how we can help you grow your business.
FAQs
1. How much does an eCommerce marketing agency charge?
Every eCommerce marketing campaign is unique. And so is the cost of each campaign. How much an eCommerce marketing agency would charge you depends on:
- The scope of service
- The channel used
- The agency’s reputation and expertise (but better agencies don’t always charge more)
- Your business goals
Prices range from a few hundred to several thousand dollars per month. Some eCommerce marketing agencies might also offer different pricing models. One option is billing based on a percentage of ad spend or revenue generated.
2. What are some red flags in eCommerce marketing agencies?
An eCommerce marketing agency isn’t just a service provider. They are a key stakeholder in your success. Some eCommerce marketing agency red flags to watch out for include:
- Lack of transparency,
- Unrealistic promises of overnight success,
- Poor communication,
- Insufficient experience or expertise, and
- Pressure to enter long-term contracts
- A history of unethical practices (Black hat SEO techniques or deceptive advertising strategies)
If you notice any of this, avoid the agency at all costs.
3. How soon can I see results working with an eCommerce marketing agency?
eCommerce marketing isn’t magic. It is a strategic, data-driven approach that takes time to bear fruit.
The exact timeline for seeing results with an eCommerce marketing agency depends on:
- Your industry – how competitive the niche is
- The type of eCommerce marketing strategy being used
- Your existing online presence
- Your goals/objectives
Rest assured, you’ll definitely be able to see some improvements within a few weeks. Significant results might require months of consistent effort.
4. Why can’t I do eCommerce marketing on my own?
Technically, you could. Picture this: You are busy thinking of ways to personalize your email campaign. So, there’s no one available to work on product enhancements. Or listen to customer feedback. Or manage finances.
Well, it is just easier to let experts do the eCommerce marketing while you run your business.
Also, an eCommerce marketing agency gives you access to specialized expertise and experience. What would be a first-time task for you is routine for them. They have perfected the processes that you’d have to build from scratch. They have domain experts for everything.
So, it is ideal that you skip the DIY express and work with a top eCommerce marketing agency instead.