What Customers Expect From Email Marketers in 2023 and How Personalization Can Help Meet Them

customer expectations

As customers become savvier and have access to more information and options, their expectations for brands have evolved. They now expect a seamless, effortless, and personally relevant journey from discovery to purchase, and they expect brands to understand and meet their individual needs and preferences. Failing to meet customer expectations can lead to negative reviews, […]

Empowering Gen Z Shoppers with Genuine Personalized Experiences That Go Beyond Cancel Culture

Gen Z shoppers

Generation Z has grown up surrounded by content, news, and updates across multiple platforms and devices. They hold a remarkable $143 billion in buying power, accounting for 40% of global consumers in 2020. As digital natives, this generation poses unique obstacles and opportunities to marketers – what resonates with millennials will not necessarily be effective […]