How site-based action targeting helped a skincare brand Veribella reduce its CAC by 37%.

THE CHALLENGE:  Veribella had found its niche in its industry category. Though the products purchased by customers were reviewed and rated high, the problem endemic to the DTC world persisted, i.e. high marketing costs and fewer conversions. High CAC and low marketing ROI started emerging as threats, with the potential risk of putting the brand […]