How personalized loyalty targeting helped premium bag brand Steel Horse Leather increase its repeat purchases by 117%
THE CHALLENGE: Steel Horse Leather was one of those brands that witnessed great product adoption in its initial days, becoming popular amongst its target market rapidly. This springtime, however, did not last long as the rate of growth, while still being there, started to move towards stagnation. On further analysis, it was found that though […]
How site-based action targeting helped a skincare brand Veribella reduce its CAC by 37%.
THE CHALLENGE: Veribella had found its niche in its industry category. Though the products purchased by customers were reviewed and rated high, the problem endemic to the DTC world persisted, i.e. high marketing costs and fewer conversions. High CAC and low marketing ROI started emerging as threats, with the potential risk of putting the brand […]
How Hero image personalization helped a regenerative tea brand Wild Orchard increase its CLTV by 180%
THE CHALLENGE: Rolling with pride and a substantial brand value, Wild Orchard has increasingly witnessed significant growth in business and acceptance amongst its shoppers. This tea brand pioneered the regenerative tea movement when it built its online presence last year. The start for the brand was no less than a blast, quickly gaining blazing recognition […]