Category: Performance Marketing
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Top 11 White Label Marketing Agencies in 2024: A Complete Guide
In the current competitive environment, digital marketing has become a crucial component of any effective marketing plan. However, not every business can carry out digital marketing activities internally due to limitations in time, resources, or expertise. This is where the role of white-label digital marketing agencies becomes pivotal, offering an array of services aimed at…
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Top 13 SEM agencies in 2024 to increase Website Traffic and Boost ROI
Attracting visitors to your website is a significant challenge, highlighting the importance of marketing techniques like search engine marketing (SEM). For those unfamiliar with SEM, think of it as akin to agriculture—it requires considerable initial work and the planting of seeds (creating content) to eventually reap the rewards (attracting traffic). Unlike search engine optimization (SEO),…
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What Is An Example Of PPC? Explore Successful Strategies
In 2007, research found that an average person sees 5,000 ads daily. Today, that number would easily double. Or even more. We see ads on TV, billboards, social media, search engines and listen to them on Spotify But here’s the thing: How many of these do people really click on? 1 or 2 at max. That means…
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9 Key Advantages of Social Media Advertising For Your Business
Every day, the average person spends 2.5 hours on social media. That’s a lot of untapped potential to push your products to them. That’s where social media advertising comes in. Source: Statista There are many key advantages of social media advertising for your business. This guide will cover 9 key advantages of social media advertising…
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What is a Good CPM? Tips to Optimize Your Ad Spend Effectively
Not too long ago, the pricing for placing advertisements in media was a buttery smooth process. The price of your ad was determined by two things: location and size. Larger ads in magazines and newspapers cost more, and if they were on the front page, even more. Simple, right? Well, we are now in the…
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Proven Strategies for the Effectiveness of Pay-Per-Click Advertising
Even if you aren’t a marketer, you’ve heard about it — “pay-per-click advertising”. So, you finally decide to try it out for yourself. However, you wouldn’t be here if you didn’t have that little niggling doubt about whether PPC ads can deliver (or not). That is why you need this article about the effectiveness of…
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![PPC Management Costs, Benefits and Strategies [2024 Update]](https://retainiq.io/blog/wp-content/uploads/2024/09/unnamed-2-1.jpg)
PPC Management Costs, Benefits and Strategies [2024 Update]
Pay-per-click (PPC) advertising is a digital advertising model in which businesses pay advertisers when someone clicks their ads. PPC ads are commonly found on search engine results pages (SERPs) and Facebook. The biggest reason PPC marketing is a resounding success is that small and medium businesses with a marketing budget of a few hundred to…
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Top 11 eCommerce Marketing Agencies: Are they worth it in 2024?
By 2027, global retail eCommerce sales are expected to reach 8 billion. That’s a good sign for everyone in the industry. However, the global eCommerce conversion rate is a mere 1.9%. That means only 2 out of 100 people visiting your eStore will buy from you. That’s not enough. What is the only way to…
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How Much Does Google Ads Costs in 2024: A Complete Guide.
With almost $240 billion in revenue, Google is the biggest player in digital ads. Over 80% of companies utilize Google Ads for their PPC campaigns. Source We can hear you asking, “What’s the price tag on Google Ads?” This is a very valid question since marketing budgets are not unlimited, and ROI counts. Knowing how…
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Top 11 Performance Marketing Agencies in 2024 for Maximum ROI
A quick 3-question test for you. Are you tired of pouring money into marketing campaigns that don’t move the needle? Are you struggling to boost online visibility even after spending thousands of dollars? Are you not seeing tangible outcomes even if your marketing partner keeps claiming that their campaign is working? If you nodded, the…
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![The Beginner’s Guide to PPC: A-to-Z essential tips. [2024 update]](https://retainiq.io/blog/wp-content/uploads/2024/09/featured-1.jpg)
The Beginner’s Guide to PPC: A-to-Z essential tips. [2024 update]
If you’re a marketer, you’ve heard the word ‘PPC’. In fact, you’ve probably heard it even if you aren’t in marketing. But can you honestly, hand-on-heart, say that you understand what it means? Even if you cannot, this beginners guide to PPC is here to help you. We will cover everything from definitions, key terms,…