Tag: ppc

In 2007, research found that an average person sees 5,000 ads daily.  Today, that number would easily double. Or even more.  We see ads on TV, billboards, social media, search engines and listen to them on Spotify  But here’s the thing: How many of these do people really click on? 1 or 2 at max. That means…

Even if you aren’t a marketer, you’ve heard about it — “pay-per-click advertising”.  So, you finally decide to try it out for yourself. However, you wouldn’t be here if you didn’t have that little niggling doubt about whether PPC ads can deliver (or not).  That is why you need this article about the effectiveness of…

Pay-per-click (PPC) advertising is a digital advertising model in which businesses pay advertisers when someone clicks their ads. PPC ads are commonly found on search engine results pages (SERPs) and Facebook.  The biggest reason PPC marketing is a resounding success is that small and medium businesses with a marketing budget of a few hundred to…

If you’re a marketer, you’ve heard the word ‘PPC’. In fact, you’ve probably heard it even if you aren’t in marketing. But can you honestly, hand-on-heart, say that you understand what it means? Even if you cannot, this beginners guide to PPC is here to help you. We will cover everything from definitions, key terms,…