Tag: Social Media Ads

  • The Difference Between Push and Pull Marketing Tactics Explained

    The Difference Between Push and Pull Marketing Tactics Explained

    Digital marketing can be categorized into two main approaches: push and pull.   The end goal of both push and pull marketing is to attract and retain customers. Push marketing involves getting your message out to the world by any means necessary.  This is where the contrast between push and pull marketing comes in. Pull marketing is only…

  • Are Facebook Ads Worth It in 2024?

    Are Facebook Ads Worth It in 2024?

    There’s a place where you can find over 2 billion potential customers. A place that works equally well if you’re selling to businesses or directly to consumers. Plus, you can get started with as little as $5 a week (or scale up to massive ad spends). That place is Facebook; it’s the king of social…

  • The Complete Social Media Holiday Calendar for 2024 [Template]

    The Complete Social Media Holiday Calendar for 2024 [Template]

    Sometimes, a formula works so well that it becomes timeless. Holidays – whether historical, cultural, or purely made-by-marketers – are a good example.  Nobody questions the validity of a holiday. Each holiday has its unique energy, and it’s ritualistic for humans to feel that energy, and be a part of the social conversations that ensue. …