Hey there,
Welcome to another round of The Advantage Hit 🚀 where we spill inbox secrets that drive real conversions!
This week, we want to talk about something we see playing out across D2C email right now.
Every few days, someone posts on LinkedIn: “I’ve set up Claude to handle our entire email marketing. Drop a comment if you want to see the setup.”
Hundreds of comments. Marketers are saving it, trying it, and wondering whether they’re behind and if it can improve their email performance.
If you think we are here to tell you AI doesn’t work for emails, not true. IT DOES!!
We have a system of our own that has steadily and sustainably grown email revenue for all our clients across industries in Q1. While most brands we audited struggled to match their last year’s Q1 performance, our clients grew and are right where they want to be heading into Q2.
Want a quick health check on your email setup?👇
Get a Free Email Audit and Consultation
One Notch Higher Than Where You Are
Here’s what AI actually does when you use it for email.
You give it inputs. It processes those inputs and produces outputs. The outputs are only ever as good as the inputs you feed it.
And the inputs that matter for email aren’t just prompts that provide briefs about the campaign.
They’re:
The goal of the campaign
The goal you’re trying to hit this month and this quarter.
The lifecycle stage you’re trying to advance for each customer.
The cohort you should be targeting this week vs. next week.
The difference between a customer who needs a win-back and one who needs a loyalty reward, and how your data tells you which is which.
A simple “Create me an email for xyz campaign” cannot cut it!
You need a system that is well-connected with all aspects of email marketing and is smart enough to refer to what is relevant for the task at hand. All by itself.
AND it only comes with experience and a strong technical background!
When you use AI just to speed up what you’re already doing, you get one notch better.
When you use AI to explore and enhance what’s actually possible for your customer’s experience, you get something different entirely.
Most brands are doing the first thing. The second thing requires something the prompt alone cannot provide.
AI does not make email marketing easy. It makes a great system faster. Without the system underneath, you are not moving faster toward better results. You are just moving faster.
Everyone has access to the same AI tools. Not everyone has three years of D2C email experience, 200+ brand audits, and a system built to use them correctly. That is the difference. And it starts at $990/month.
Want to see how we use AI for our clients?👇
