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Uncover the Difference: Segmentation vs Personalization

In the modern age of marketing, segmentation and personalization are two powerful tools for driving customer engagement. But despite their similarities, segmentation and personalization have distinct meanings that should be understood before they are implemented in your email campaigns. In my opinion, these two terms are drastically different from each other. In this blog post,…
How to Unban From WhatsApp Quickly and Regain Access (2024)

With over 2 billion active users reported by Statista in 2024, WhatsApp is the leading messaging app worldwide. Its success is due to its simple UI and end-to-end encryption, which have made it the most popular messaging platform by far. No wonder so many users depend heavily on the platform to connect with loved ones,…
Top 11 Performance Marketing Agencies in 2024 for Maximum ROI

A quick 3-question test for you. Are you tired of pouring money into marketing campaigns that don’t move the needle? Are you struggling to boost online visibility even after spending thousands of dollars? Are you not seeing tangible outcomes even if your marketing partner keeps claiming that their campaign is working? If you nodded, the…
How to Generate Leads for Your Business – The Proven Method

Imagine you’re running a small bakery, and while your cakes are delicious, foot traffic alone isn’t filling your order book. That’s when you decide to generate leads for your business online. You offer a free recipe guide in exchange for email sign-ups, and suddenly, you’re flooded with potential customers eager to learn more about your…
How to Join the TikTok Creator Fund: A Step-by-Step Guide In 2024

Are you spending hours creating engaging TikTok videos and wondering how to make money from your talent? The TikTok Creator Fund is your chance to turn those creative efforts into real earnings! It’s designed to reward creators like you for producing quality content that resonates with audiences. But how exactly do you join this exciting…
The Beginner’s Guide to PPC: A-to-Z essential tips. [2024 update]

If you’re a marketer, you’ve heard the word ‘PPC’. In fact, you’ve probably heard it even if you aren’t in marketing. But can you honestly, hand-on-heart, say that you understand what it means? Even if you cannot, this beginners guide to PPC is here to help you. We will cover everything from definitions, key terms,…
How to go viral on TikTok in 2024

Would you pay $1,000 for a pair of Crocs? Sure, they are comfortable. But $1,000? That’s far-fetched, isn’t it? But Crocs actually made it happen. All with a viral TikTok campaign. While users created their own classed-up versions of Crocs, Post Malone created one too. The limited edition shoes sold out within 10 minutes! So…
How to recover your Instagram account? [2024 update]

Instagram is great. But, to recover your Instagram account is a pain. Whether it’s a forgotten password, a sneaky hacker, or an accidental deletion, losing access to your Instagram stings. But don’t panic — there’s a good chance you can get your account back. This guide is your one-stop answer to the question: ‘how to…
Are Facebook Ads Worth It in 2024?

There’s a place where you can find over 2 billion potential customers. A place that works equally well if you’re selling to businesses or directly to consumers. Plus, you can get started with as little as $5 a week (or scale up to massive ad spends). That place is Facebook; it’s the king of social…
How Much Does Content Marketing Cost in 2024?

When you think of it, the question is very interesting. Why does a seller of nutrition supplements spend its money on telling people how to eat the right foods? Shouldn’t that money be spent on experiments in the nutrition lab, or if nothing else, on taking employees out on a retreat? Yes, content marketing isn’t…
Cart Recovery Email Examples for Food and Beverage Brands and Why They Work! – Copy

The best cart recovery email examples for food and beverage brands online. Ecommerce stores lose $18 billion in sales revenue each year because of cart abandonment. In March 2021, almost 80 percent of online shopping orders were abandoned and these numbers are increasing every year. Not only is it important for eCommerce stores to understand…
Top 9 Content Marketing Agency: Are They Worth it in 2024?

Take a look at these numbers. That is the number of blog posts that are published to the web, and that’s not even including news articles. Those staggering numbers may make you think ‘everyone’s doing it, so should I?’. Yes, this is a double-edged sword. Yes, you can’t afford to be the silent business in…
The Complete Social Media Holiday Calendar for 2024 [Template]

Sometimes, a formula works so well that it becomes timeless. Holidays – whether historical, cultural, or purely made-by-marketers – are a good example. Nobody questions the validity of a holiday. Each holiday has its unique energy, and it’s ritualistic for humans to feel that energy, and be a part of the social conversations that ensue. …