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Uncover the Difference: Segmentation vs Personalization

In the modern age of marketing, segmentation and personalization are two powerful tools for driving customer engagement. But despite their similarities, segmentation and personalization have distinct meanings that should be understood before they are implemented in your email campaigns. In my opinion, these two terms are drastically different from each other. In this blog post,…
How to recover your Instagram account? [2024 update]

Instagram is great. But, to recover your Instagram account is a pain. Whether it’s a forgotten password, a sneaky hacker, or an accidental deletion, losing access to your Instagram stings. But don’t panic — there’s a good chance you can get your account back. This guide is your one-stop answer to the question: ‘how to…
Are Facebook Ads Worth It in 2024?

There’s a place where you can find over 2 billion potential customers. A place that works equally well if you’re selling to businesses or directly to consumers. Plus, you can get started with as little as $5 a week (or scale up to massive ad spends). That place is Facebook; it’s the king of social…
How Much Does Content Marketing Cost in 2024?

When you think of it, the question is very interesting. Why does a seller of nutrition supplements spend its money on telling people how to eat the right foods? Shouldn’t that money be spent on experiments in the nutrition lab, or if nothing else, on taking employees out on a retreat? Yes, content marketing isn’t…
Cart Recovery Email Examples for Food and Beverage Brands and Why They Work! – Copy

The best cart recovery email examples for food and beverage brands online. Ecommerce stores lose $18 billion in sales revenue each year because of cart abandonment. In March 2021, almost 80 percent of online shopping orders were abandoned and these numbers are increasing every year. Not only is it important for eCommerce stores to understand…
Top 9 Content Marketing Agency: Are They Worth it in 2024?

Take a look at these numbers. That is the number of blog posts that are published to the web, and that’s not even including news articles. Those staggering numbers may make you think ‘everyone’s doing it, so should I?’. Yes, this is a double-edged sword. Yes, you can’t afford to be the silent business in…
The Complete Social Media Holiday Calendar for 2024 [Template]

Sometimes, a formula works so well that it becomes timeless. Holidays – whether historical, cultural, or purely made-by-marketers – are a good example. Nobody questions the validity of a holiday. Each holiday has its unique energy, and it’s ritualistic for humans to feel that energy, and be a part of the social conversations that ensue. …
Facebook (Meta) Ads Agency: Optimize Ads with our AI-Tool in 2024

Chances are you already know the value of Facebook ads now known as Meta Ads. A platform doesn’t need to be sold when it can boast of numbers like these: We could make a list of brands that have sold wares worth millions doing nothing other than Facebook ads. Your business could be next. But…
How much do Youtube Ads Cost in 2024? [Detailed Guide]

Okay, be honest – how many times have you skipped a YouTube ad after the first 5 seconds? Probably a lot. But even when you do, you’ve already consumed the message. In fact, in a survey, 70% respondents said YouTube made them aware of brands they didn’t know of before. So, even a skipped YouTube…
Email Personalisation: Breaking down the basics of 1:1 Marketing

Did you know that Amazon earns 35% of their total sales thanks to the product recommendations they feature on-site? The sheer revenue potential generated by personalized, tailored suggestions is immense. Personalization is no longer an option to consider or a nice addition but has become essential if you wish to stay ahead of the competition.…
What Customers Expect From Email Marketers in 2023 and How Personalization Can Help Meet Them

As customers become savvier and have access to more information and options, their expectations for brands have evolved. They now expect a seamless, effortless, and personally relevant journey from discovery to purchase, and they expect brands to understand and meet their individual needs and preferences. Failing to meet customer expectations can lead to negative reviews,…
Empowering Gen Z Shoppers with Genuine Personalized Experiences That Go Beyond Cancel Culture

Generation Z has grown up surrounded by content, news, and updates across multiple platforms and devices. They hold a remarkable $143 billion in buying power, accounting for 40% of global consumers in 2020. As digital natives, this generation poses unique obstacles and opportunities to marketers – what resonates with millennials will not necessarily be effective…