Uncover the Difference: Segmentation vs Personalization
In the modern age of marketing, segmentation and personalization are two powerful tools for driving customer engagement. But despite their similarities, segmentation and personalization have distinct meanings that should be understood before they are implemented in your email campaigns. In my opinion, these two terms are drastically different from each other. In this blog post, […]
How personalized loyalty targeting helped premium bag brand Steel Horse Leather increase its repeat purchases by 117%
THE CHALLENGE: Steel Horse Leather was one of those brands that witnessed great product adoption in its initial days, becoming popular amongst its target market rapidly. This springtime, however, did not last long as the rate of growth, while still being there, started to move towards stagnation. On further analysis, it was found that though […]
How site-based action targeting helped a skincare brand Veribella reduce its CAC by 37%.
THE CHALLENGE: Veribella had found its niche in its industry category. Though the products purchased by customers were reviewed and rated high, the problem endemic to the DTC world persisted, i.e. high marketing costs and fewer conversions. High CAC and low marketing ROI started emerging as threats, with the potential risk of putting the brand […]
How Hero image personalization helped a regenerative tea brand Wild Orchard increase its CLTV by 180%
THE CHALLENGE: Rolling with pride and a substantial brand value, Wild Orchard has increasingly witnessed significant growth in business and acceptance amongst its shoppers. This tea brand pioneered the regenerative tea movement when it built its online presence last year. The start for the brand was no less than a blast, quickly gaining blazing recognition […]
How to use click-based profiling to personalize emails and increase conversion
You’ve probably heard of click-based profiling, but what is it exactly? And how can you use it to personalize your emails and increase conversion? Click-based profiling is a way of segmenting your email list by the links that recipients click on in your emails. This allows you to send more targeted and relevant emails, which […]
Convert More Christmas Shoppers With SMS Personalization
Christmas is just around the corner, and retailers are already gearing up for the rush of holiday shoppers. But how can you make sure your store stands out from the rest? One way is to personalize your SMS marketing campaigns. By sending targeted, relevant messages to your customers, you can show them that you care […]
Convert More Christmas Shoppers with Email Personalization
Christmas is a time of celebration and merriment. It’s also the time of year when people are most willing to spend money. The holidays are a challenging time for email marketers. The stakes are high since this channel has the greatest conversion rate. We can all agree that the holiday season has unparalleled potential for […]
How leveraging Email Personalization and Contextual Marketing can help increase Revenue by 2000%
Email personalisation and contextual marketing are important strategies to increase revenue for any business. By leveraging the data available from customers, businesses can target their communications more effectively to create an engaging customer experience. This ultimately leads to higher conversions and more sales. Personalisation of emails allows businesses to deliver content that is tailored specifically […]
How to Increase Repeat Sales and Generate More Recurring Revenue
Recurring customers is the dream of every eCommerce business. Though it seems to be an easy business objective, in reality, it is not. Revenue from one-time customers is always less than that of recurring customers’ revenue. It does not mean the former kind of customer doesn’t hold a value for you because they also can […]
25+ Ecommerce Replenishment Email Templates and Examples
List of the best ecommerce replenishment email templates. In today’s fast-paced eCommerce industry, it can be hard to keep up with the latest trends. But one trend that’s here to stay is eCommerce replenishment emails. Your customers are busy and overwhelmed, so they’re looking for ways to simplify their lives—and you can help them do […]