best mailchimp alternatives for ecommerce email marketing

Best MailChimp Alternatives for eCommerce in 2022


Email marketing has a high return on investment due to its widespread popularity and benefits. For every $1 you spend on email marketing, you can expect an average return of $42.

Email marketing is a cost-effective and quick way for eCommerce businesses to reach out to their customers. There are many email marketing tools on the market, but Mailchimp stands out from them. Although there are better alternatives to Mailchimp on the market, the rise of this platform is due to its increased use by small and medium enterprises. Most of these businesses are not aware of the other best Mailchimp alternatives.

As an eCommerce business, there are many different email marketing tools to explore as effective as Mailchimp and even more.

Below listed are the best Mailchimp alternatives for eCommerce that you must explore.

Alternatives to Mailchimp for eCommerce email marketing

For eCommerce businesses, email marketing is a gold mine. You can use it to send welcome emails, cart abandonment emails, ongoing offers and discounts, brand awareness campaigns, and much more. Today when personalization is key for eCommerce companies to build customer loyalty and increase sales, email marketing helps them achieve this. When it comes to email marketing, however, most eCommerce businesses are only aware of one tool: Mailchimp.

If you, like many others, also use Mailchimp for Shopify, we have some other better Mailchimp alternatives for you.

Here are some alternatives that you can use which are similar to Mailchimp or even better:

1. RetainIQ

Look no further if you’re looking for the best eCommerce email marketing software that allows you to customize templates with only a few clicks. It’s critical to create data-driven campaigns today to keep your subscribers engaged. RetainIQ allows you to create customized, data-driven campaigns that appeal to different segments of your audience and are more likely to be opened. Because of this feature, RetainIQ is the best alternative to Mailchimp.

You won’t have to spend much money on paying agencies and designers to set up and test your flows with RetainIQ. Rather than starting from scratch, you can use pre-built and pre-tested flows. This speeds up the deployment of email flows and templates on your existing email stack. As a result, you save both time and money.

When you use RetainIQ, you get access to:

  • 1000+ email templates
  • 10+ pre-built & pre-tested flows
  • Email performance consultation
  • Email performance and benchmarking reports

The best part is that you enjoy a 30-day money-back guarantee with RetainIQ if you don’t see an increase in sales from your email flows within the first 30 days of going live. Get started today!

2. Omnisend

When it comes to cost and advanced features, Omisend is a great alternative to Mailchimp.

It allows you to add product recommendations, discounts, and scratch cards to your promotional emails, something Mailchimp does not allow. Omnisend is the greatest option for making your email templates look more professional.

The built-in Mailchimp migration tool makes switching from Mailchimp to Omnisend a breeze. Many customers have used Omnisend’s drag and drop capability, making it easier to create emails.

Here’s what you get more with Omnisend:

  • Pre-built automation workflows
  • SMS marketing and push notifications
  • Advanced A/B testing
  • Sales & campaign performance reports
  • Professionally-made email templates

3. Sendinblue

Sendinblue is a new email marketing platform set to overtake Mailchimp in terms of performance. Sendinblue is a great option for eCommerce businesses that don’t want to compromise on what Mailchimp offers but still want some advanced functionality.

It’s very similar to Mailchimp, except that it provides good analytics and ad integration, which could be useful for experienced marketers. Because Mailchimp charges more for transactional email API, Sendinblue is a great option for small businesses that use transactional emails.

Here are a few features offered by Sendinblue which are missing in Mailchimp:

  • Free unlimited contact storage
  • Transactional SMS
  • Webpage visit trigger
  • Multilingual support in 5 time zones

4. Aweber

Emails with a unique design can help eCommerce businesses stand out. If you’re an eCommerce company trying to improve your emails but lack design skills, it’s time to explore Aweber. You can effortlessly combine Canva with Aweber, and you can even use the built-in free stock photos.

A robust form and popup editor is another fantastic tool that Aweber provides. It also enables you to go above and beyond with “Thank you pages” that supports audio and video, allowing you to leave a personalized message for your customers.

What do you get more in Aweber which is missing in Mailchimp?

  • Better email designs because of Canva integration
  • Access to 700 email templates as compared to 100 with Mailchimp
  • More advanced eCommerce features

5. ConvertKit

After Mailchimp, ConvertKit is another popular email marketing platform among eCommerce businesses. ConvertKit is a better Mailchimp alternative because of its automation and quick personalization, which are critical for eCommerce businesses to scale.

Use ConvertKit for countdown timers, zip code targeting, and video embedding to generate excitement for your next big launch. ConvertKit allows you to create lists that segment customers into different lists that are fully separate from one another (great if you’re managing email for multiple customers). However, if you wish to segment customers and create multiple lists in Mailchimp, you’ll have to pay for duplicate contacts across lists.

When you use ConvertKit, you enjoy the following features missing in Mailchimp:

  • Never double pay for subscribers
  • There is no need to pause your workflows to make edits or add in a new segment.
  • Send, delay, or schedule your emails
  • Create and sell digital products directly

6. GetResponse

For eCommerce businesses, this is the best Mailchimp alternative. If you’re looking for a less expensive Mailchimp competitor with more capabilities, it’s time to explore GetResponse. You also get pre-built campaign funnels that use tailored content to guide prospects to purchases. GetResponse outperforms Mailchimp in segmentation and creating several campaigns for each customer segment. You can include images and CTAs in your messaging to encourage people to take action.

Compared to Mailchimp, GetResponse makes it easier to create a visual flowchart of your automated emails. You may create hundreds of scenarios using GetResponse and have a response ready for every action taken by the subscriber. This feature is extremely beneficial for eCommerce businesses wanting to re-engage clients who have abandoned their shopping carts.

GetResponse is a good Mailchimp alternative because you get:

  • Unique campaign templates designed to help sell more
  • Live chat, webinars, and other advanced customer support features
  • Approximately 99% deliverability rate for 106 countries

7. Moosend

Consider using Moosend as a Mailchimp alternative to spend less and get the same or more features. With Mailchimp, segmenting your audience is simple, and you can even use audience management tools to boost your eCommerce store’s sales funnel. Visual automation builder, unlike Mailchimp, is quick and reliable. If you’re on a limited budget, Moosend is a solid and professional email marketing tool to consider. Overall, the tool is the best because of its advanced segmentation, quick customer service, and comprehensive automation features.

Moosend is a good alternative to Mailchimp because you get:

  • Unlimited emails in the Pro plan
  • Better overall campaign automation
  • More powerful analytics: Google Analytics, email heatmaps

8. SendPulse

Even if you have no experience with email coding, SendPulse helps you create great emails. This Mailchimp alternative has a better and more straightforward workflow. When it comes to creating embed pop-ups or automated emails to communicate with your leads, SendPulse email marketing software provides a seamless experience.You can even use the power of automated emails for free, which is something that other email marketing tools lack.

Another useful tool that SendPulse provides for eCommerce businesses is the ability to send reminder emails to those on your email list who have not yet seen your email. If you want to enhance your open rate, this function comes in handy. If you’re an early-stage business that doesn’t want to invest in Mailchimp, SendPulse is a good place to start.

SendPulse is a great alternative to Mailchimp because you enjoy:

  • WebPush Notifications
  • SMS integration into your marketing strategy
  • Facebook Messenger

9. HubSpot

HubSpot’s email marketing tool is similar to or even better than Mailchimp. HubSpot’s drag-and-drop editor is simple to use, and you have access to free templates that you can customize to fit your brand’s needs. When you integrate HubSpot’s email marketing tool with the CRM, you get the tool’s full potential. It enables you to design sophisticated email campaigns based on the information you’ve acquired in the CRM to provide each consumer with a tailored experience.

Start with HubSpot’s beginner plan if you want access to a more sophisticated CRM. HubSpot might be a better pick if you’re in charge of marketing for a larger company with multiple sales channels, although it does come at a much higher cost both in terms of the software and the set up.

When you use the HubSpot email marketing tool, you get:

  • Customizable newsletter templates
  • Embedded A/B testing
  • Preview of emails on devices
  • Analytics dashboard
  • User-friendly charts
  • Landing page builder
  • Advanced segmentation
  • Email marketing in different languages

10. Klaviyo

With its advanced automation features, Klaviyo has emerged as the top Mailchimp alternative in 2022. The tool’s ability to target and segment customers is incredible, which Mailchimp lacks. Most marketers think the gap between what they require and what existing email marketing platforms have to provide increases as their needs expand.

Klaviyo, on the other hand, is designed to help businesses grow and meet all of their needs. Klaviyo is an email marketing solution with a lot to offer small and medium enterprises. Its advanced capabilities, such as predictive analytics and complicated multi-channel automation, can help you scale your business.

With Klaviyo, you enjoy access to the following features:

  • Instant integration
  • Real-time database
  • Built-in automation
  • Powerful segmentation
  • Performance reports
  • Pre-built template libraries
  • Unlimited data storage and retention

Pro tip: If you’re using Klaviyo, you can actually make use of the RetainIQ email marketing automations and workflows to get more ROI from your campaigns. Learn more about it here.

11. SendX

SendX is a simple email marketing platform that is less expensive than Mailchimp and has excellent customer service. It’s the ideal Mailchimp alternative since you don’t have to pay for all of the contacts in your audience; instead, you’re charged based on the size of your email list. So with SendX, you pay for all the contacts you send emails to.

SendX becomes much more affordable as your email list increases, and you pay less for the same number of subscribers than if you use Mailchimp. Also, regardless of the size of your email list, you can send limitless emails, but Mailchimp will begin to limit you after you reach 50k contacts.

Here are some more features that you receive with SendX but don’t get with Mailchimp:

  • Email Lists Allowed
  • Custom Email Templates
  • Email Delivery by Time Zone
  • Drips
  • Campaign Booster
  • Dedicated Accounts Manager

12. MailerLite

When it comes to email marketing campaigns, you might be confused between MailerLite and Mailchimp. Both platforms, though, are great options for beginners. However, MailerLite is the most cost-effective Mailchimp option when it comes to price. Mailchimp limits customer support to its paid plans, whereas MailerLite gives 24/7 email support for all plans, including Free Forever. When compared to Mailchimp, MailerLite has a more seamless and user-friendly UI. In terms of the email editor, Mailchimp comes out on top, whereas MailerLite offers a more simple subscriber management system. While complex automation is possible in both, MailerLite offers a drag-and-drop workflow builder, which the Mailchimp workflow builder currently lacks.

When you use Mailerlite, you get the following features that are unavailable in Mailchimp:

  • Email verifier
    24/7 email & chat support (email support included in free plan)
  • Deliver by timezone
  • Auto resend
  • Paid newsletter subscriptions
  • Embed social media posts in email
  • Unsubscribe page builder

13. SendGrid

If you’re looking for a Mailchimp alternative to handle your advanced business needs, now is the time to consider SendGrid. Mailchimp is a great platform for your small business, but it lacks the advanced features that you’ll need to compete in today’s market. While SendGrid is a simple, intuitive tool that helps your message to reach the right person at the right moment.

While Mailchimp is the most popular email marketing service, SendGrid is the best eCommerce email marketing software for developers with complex needs that want outstanding code and flexibility. SendGrid’s Free plan will be great for entrepreneurs in the early phases of launching a new app and attracting users.

Below listed are a few features offered by SendGrid:

  • Custom API Integration
  • Feedback Loop
  • Reputation Monitoring
  • DKIM Customization
  • SMTP Relay
  • Suppression List Management
  • SMTP Service
  • 24/7 Support (Phone and Chat)
  • Open & Click Tracking
  • Domain-Level Load Balancing

14. ActiveCampaign

Customers nowadays do not expect impersonal, bulk emails from businesses. As a result, businesses need to provide customers with unique experiences. However, using eCommerce email marketing solutions like Mailchimp won’t help you achieve this. But when you use Mailchimp alternative ActiveCampaign, you can achieve a lot with its advanced features. It enables you to create a unique experience for every customer, which is how you develop long-term relationships that help your company grow.

With ActiveCampaign, you get a visual automation builder that allows you to automate with just a few clicks and an intuitive CRM that manages every aspect of your business.

When you use ActiveCampaign, here are some additional features that you enjoy:

  • Lead & Contact Scoring
  • Automation Split-Testing
  • SMS Automation
  • Dedicated Email Deliverability Specialist
  • Mobile CRM
  • Conversations Inbox & Live Chat
  • Site Tracking via WordPress
  • Shopify Integration

Why should you be looking for alternatives?

If you’ve been using Mailchimp for a long time now, you might wonder why it is important to shift to other Mailchimp alternatives. We cannot overlook the fact that Mailchimp used to be the market leader and best email marketing platform for e-commerce stores. But today, with the growing needs of e-commerce businesses, the tool isn’t enough. There are better alternatives available in the market with almost the same or more features comparatively at less price.

Below listed are a few reasons why you should be looking for Mailchimp alternatives:

1. High Cost

Mailchimp has increased its prices multiple times in the last few years, most recently, on February 1, 2022.

2. Limited free plan

Every function in Mailchimp’s free subscription is limited—even email support is limited to 30 days.

3. Limited A/B testing

Because of this, users can’t split test automation or isolate emails within tests.

4. Poor customer service

Mailchimp has limited email customer support to 30 days, leaving free users without proper assistance until they upgrade.

5. Generic templates

Only basic, generic-looking templates are available in Mailchimp’s free plan, which no longer entices customers.

6. Limited Reporting and analytics

Users struggle with real-time reporting and analytics services in Mailchimp to better understand their audiences.’

7. Data privacy

Mailchimp refused to follow Shopify’s data usage policies, leading to a dramatic separation in 2019. Mailchimp has only lately become available again, but the app’s performance is still lacking.

8. Inability to create in-depth custom workflows

Because not all of your consumers are the same, you need to approach them in different ways, that’s where workflow setups come in. However, Mailchimp lacks the ability to create custom workflows.


We’ve compiled a list of the best Mailchimp alternatives for 2022 after evaluating and testing numerous tools on the market.

Leaving your favorite tool can be difficult, but you need more sophisticated and advanced email marketing tools to meet your business demands. If you’re still not sure why you should look for Mailchimp alternatives, contact us for a free demo to see why Mailchimp isn’t enough.

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