In the modern age of marketing, segmentation and personalization are two powerful tools for driving customer engagement. But despite their similarities, segmentation and personalization have distinct meanings that should be understood before they are implemented in your email campaigns. In my opinion, these two terms are drastically different from each other. In this blog post,…

You’ve probably heard of click-based profiling, but what is it exactly? And how can you use it to personalize your emails and increase conversion? Click-based profiling is a way of segmenting your email list by the links that recipients click on in your emails. This allows you to send more targeted and relevant emails, which…

Christmas is just around the corner, and retailers are already gearing up for the rush of holiday shoppers. But how can you make sure your store stands out from the rest? One way is to personalize your SMS marketing campaigns. By sending targeted, relevant messages to your customers, you can show them that you care…

Christmas is a time of celebration and merriment. It’s also the time of year when people are most willing to spend money. The holidays are a challenging time for email marketers. The stakes are high since this channel has the greatest conversion rate. We can all agree that the holiday season has unparalleled potential for…

Email personalisation and contextual marketing are important strategies to increase revenue for any business. By leveraging the data available from customers, businesses can target their communications more effectively to create an engaging customer experience. This ultimately leads to higher conversions and more sales. Personalisation of emails allows businesses to deliver content that is tailored specifically…