100+ Welcome Email Subject Lines for Ecommerce Businesses

Struggling to get your welcome email subject lines right? This is for you.

Email is a significant way of connecting with consumers for e-commerce businesses. It allows them to generate leads, drive sales, and boost website traffic, all without depending upon any other channel. The eCommerce businesses rely on email for consistent communication with consumers. To establish consistent communication, a strong foundation is essential.

A strong foundation of consistent communication is to be established the day your consumers buy or sign up for a newsletter from you. And, that’s where the importance of a welcome email sequence comes in.

According to a study, the revenue generated by welcome emails is more than any other promotional email, with an average open rate of 91.43% and an average click-through rate of 26.9%.

Businesses now have realized the importance of welcome emails and are increasingly sending them out to connect with consumers.

This means plenty of welcome emails are being sent out from different brands and due to this there’s a huge chance of your email getting lost in a plethora of other emails.

Now the concern is how do you get your email to be opened and read by the consumer from the pool of other emails? It is by using catchy subject lines.

33% of the recipients open an email based solely on the subject line. So, we have come up with 100+ best welcome email subject lines that you can use to get your email opened.

Best welcome email subject lines examples

We have categorized about 100+ eCommerce welcome email subject lines to help you choose what suits your business the best.

Okay, let’s get into it.

1. Exclusivity driven welcome email subject lines

Psychology proves that exclusivity has an impact due to the scarcity principle. The scarcity principle says, the rarer the item is, the more valuable it is to be perceived by the individuals. Hence, it makes people want to take action as it includes a sense of belonging and boosts confidence.

Marketers can use this principle to their benefit as it’s sure to make the users want to open, click through, and convert. But, sadly, only a few know about it, and fewer use it to their advantage in welcome emails.

Here are a few best welcome email examples highlighting exclusivity:

  1. You made the list ✔
  2. You’re an exclusive member of [Brand Name] Club
  3. It’s official, you’re on the list!
  4. Welcome to the club!
  5. You’re in! Welcome to [Brand Name]
  6. Welcome now you’re a part of the [Brand Name] crowd
  7. [Brand name]: Well, Hello There! Welcome To Our Inner Circle
  8. Today, you made a great decision to join us.

2. Friendly subject lines for welcome emails

Being nice always has a positive impact on individuals and makes them think good of you. Sending out eCommerce welcome emails using the nice and friendly side of your brand helps establish an instant rapport with your subscribers.

The friendliness of your email subject line will help you build trust with your consumers while making them convert. So, make sure to strike the perfect balance of informal tone while maintaining professionalism.

Here are a few greeting email subject lines you can use:

  1. Did we just become best friends?
  2. We’re Glad You’re Here
  3. We’re so happy to have you!
  4. Thanks for joining the club!
  5. Welcome neighbor!
  6. Nice to meet you, [name]!
  7. Are you new here? We’re here to help!
  8. Happy to have you in the fam
  9. It Only Gets Better After Hello!
  10. Welcome to [Brand Name]!

3. Straight and simple Shopify welcome email subject lines

Sometimes simple and straight to the point, cuts the chase and does wonders. But, keeping it simple doesn’t mean making it vanilla. Instead, it means writing the simple subject lines with a spin and making them unique.

You can take inspiration from the below-mentioned introduction email subject line examples to win the attention of your consumers and get them to open it.

  1. Redbubble – Welcome. Now the real fun begins.
  2. Allbirds – Welcome to the Flock
  3. Bespoke Post – Welcome to the Inside
  4. Holland & Barrett – Welcome to Holland & Barrett… Let’s get to know each other…
  5. Flaviar – Welcome to the jolliest club!
  6. FabFitFun – You’re on the list!
  7. On Running – Welcome to On Running – here’s what you’ve been missing.
  8. Food52 – Welcome to Food52! Make yourself at home.
  9. Snuggle Bugz – Welcome to the Snuggle Bugz Community!
  10. Mielle Organics – Welcome To The MIELLE Family!
  11. Ritual – Hey, you in!
  12. Magic Spoon Cereal – Welcome to the world of Magic Spoon

4. CTA based subject lines

If people have subscribed to your mailing list then guide them further by telling them what’s next. Influence your consumers to open your emails, give them more information about your business and state the benefits they can expect by subscribing to your list.

Here are a few welcome email subject line examples from real-life brands:

  1. Amazon: 4 Ways to Get Started with AWS.
  2. Welcome! Let’s get started
  3. Ellevest: You got Ellevested! Here’s what’s next.
  4. Welcome to [Brand Name]! Let’s dive in
  5. You’re in, let’s go!
  6. Now that you’re in, let’s get started
  7. nDash: Welcome to nDash: Important Next Steps.
  8. Thanks for signing up. Here’s how to get started…
  9. Wayfair: Log in to your Wayfair account

5. Personalized welcome email subject lines

According to a study, personalized email subject lines increase open rates by 50%.

Addressing the recipient by their name will help build credibility and boost open rates by 58%. Personalization is invaluable when it comes to getting high open and click-through rates.

Consumers like personalized emails from brands as it shows their importance.

Here are a few examples to help you get started:

  1. [First Name], welcome to [Brand Name]!
  2. [First Name], we’re glad you’re here!
  3. Welcome to the list, [First Name]
  4. Fabletics: Hey Seray, we picked these for you!
  5. [First Name], welcome to the club!
  6. Famous Footwear: {NAME}, you deserve the best
  7. Uber: Welcome to Uber, {{NAME}}
  8. Youtube: {NAME}, welcome to your YouTube Community tab!
  9. ColourPop Cosmetics: Rikke, you don’t want to miss this…
  10. Zumper: {NAME}, let’s get you moving!
  11. Flat Tummy Co: Rikke – ready to move a few stubborn LBS?!
  12. Birchbox: Rikke! A Free Birchbox for You When You Gift
  13. Vinomofo: Can’t decide, Rikke? Get Shiraz & Co NEW mix!
  14. Joybird: We’d love your feedback, Seray!
  15. (Fenty Beauty): Only the best for you, Seray
  16. Fabletics: Seray, this is so you and it’s 70% off!
  17. Torrid: Hey Seray, ready for some Disney magic?

6. Discount based email subject lines

The consumer is most active when they sign up for the mailing list. So, baiting them with a good welcome discount will only make them hop into the email and convert.

If you’re looking to sell more things, then you can’t go wrong with promotional email subject lines. People love buying things at a discounted price and saving some bucks, and that’s exactly what you should be playing with.

Promotional email subject lines work wonders when they’re personalized and unexpected. According to the pleasure principle, people seek pleasure and avoid pain. And, missing out on discounts is a pain people certainly want to avoid. Therefore, marketers can take this to their advantage and push out a promotional email offering discounts for consumers as a welcome gift and it certainly will perform better.

Here are a few welcome email subject line examples from real brands using this tactic:

  1. Eillen Fisher: A Welcome Offer: 15% Off
  2. Mango: Your welcome 10% off! | Trends, the latest updates, and much more
  3. Aerie: 50% off a bra that feels good. It’s REAL.
  4. Dollar Shave Club: Save money. Don’t leave the couch. Free People: Welcome ✨ (inside: free shipping!)
  5. Hayneedle: Welcome to Hayneedle! Your exclusive discount is here …
  6. Good Eggs: Welcome! Get $25 Off Your 1st Order
  7. Zalando: Welcome to Zalando! Enjoy £10 off your next order
  8. Tattly: Welcome! Here’s Your Discount Code
  9. L’Occitane: Beauty You’ve Had Your on, Now with $20 OFF!
  10. Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses
  11. Hollister: Your favorite jeans are 20% off
  12. THE ICONIC: The sale’s on SALE!
  13. Moo: This sale’s too BIG for subject li–
  14. west elm: THIS SALE IS LIT 20% off all lighting
  15. United by Blue: This is Not a Sale. It’s a Celebration.
  16. Kate Spade: open to see our top picks of the sale

7. Curiosity – driven email subject lines for welcome series

Curiosity is a human’s fundamental trait. We are curious to learn everything that’s happening around us, resulting in a sense of belonging. And, marketers can use this human trait to promote brands and businesses by evoking curiosity about the brand and its products using emails with engaging subject lines, which inturn will boost open rates.

The curiosity-inducing subject lines are bound to make the consumer open the mail and have a look inside. Make sure the emails are not clickbaity and meet the consumer’s expectations.

Here are some subject lines evoking curiosity:

  1. Allbirds: Have You Seen Sheep Dance?
  2. Birchbox: You’re Invited
  3. Johnny Cupcakes: When life gives you cupcakes…
  4. Frank and Oak: THIS is: High-performance ✅ sustainable ✅ already our best seller ✅
  5. ESQIDO: Shhh… Don’t tell anyone
  6. Death Wish Coffee: Is it your lucky day?
  7. Glossier: You can’t come in
  8. Huckberry: It’s Arrived.
  9. Function of Beauty: Your hair care routine is missing something…
  10. Recess: they said it couldn’t be done.
  11. Away: What you’ve been waiting for
  12. Refinery29: “10 bizarre money habits making Millennials richer”
  13. Shinesty: You’ve never seen a suit this color…
  14. Manicube: “*Don’t Open This Email*”
  15. GrubHub: “Last Day To See What This Mystery Email Is All About”
  16. Digital Marketer: “Is this the hottest career in marketing?”
  17. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
  18. The Hustle: “A faster donkey”
  19. Thrillist: “What They Eat In Prison”
  20. Mary Fernandez: “? a surprise gift for you! {unwrap}”

8. Questioning subject lines for welcome emails

Asking a question in your subject line relating to the buyer’s persona is sure to pique curiosity and make the consumer end up opening the email to know if the subject applies to their own life.

If you backup your enticing subject lines with amazing email content, you are sure to receive improved click-through rates.

These are a few such examples of questioning subject lines that make the welcome communication more interesting:

  1. Headspace: Ready to meditate?
  2. Are you feeling lucky?
  3. Remote: Interested in opportunities?
  4. Beardbrand: Did you say “beard”? – Welcome to Beardbrand!
  5. Curious about our world? Welcome to [your brand name]!
  6. Are you interested in opportunities?
  7. Welcome to [your company name]. Are you ready to step up?
  8. Ready to know the latest seasonal trends?
  9. Ready to scale your business?
  10. Withing’s: Ready to step up? Welcome to Activité
  11. Fossil: New to Our (Curious) World?

9. Creativity driven email subject lines

Creativity is seeing what everyone else has seen, and thinking what no one else has thought – Albert Einstein.

This quite holds good when it comes to email marketing. Businesses send out emails for it to be read by the consumers. But, just sending out plain emails won’t work.

You have to get creative, add emojis, and play with the subject lines. The rule of thumb is to defy the reader’s expectations and sweep them off their feet though your subject lines. Only then will your email be opened and read.

Here are some welcome email subject line examples along the same lines:

  1. Grammarly: You + Grammarly = The Dynamic Duo
  2. Sock Fancy: You Doughn’t Want to Miss Out on This Pair!
  3. Lush: Flick here for vegan eyeliners ⚡
  4. Shinesty: Rum-pum-pum-pump up the holiday jams
  5. Recess: 10/10 would not wormhole again
  6. Torrid: It’s a plaid, plaid world
  7. Grammarly Premium: Open for an interesting surprise !
  8. Convertkit: binge-worthy!
  9. Poo~Pourri: Ready. Sit. GO! ✈️ ️
  10. ThinkGeek: A Sale of ❄ and
  11. AshleyStewart: Open If You Dare!
  12. Chargify: [NEW EBOOK] The SaaS Churn Bible
  13. the summer has finally arrived
  14. A Big Surprise Awaits You … Happy Chinese New Year
  15. Catch of the Day
  16. Snov: Let’s sales-a-brate⏰ Up to 50% off all plans till Aug 2nd
  17. Express / Next: TIME’S ALMOST UP ⏳ Final hours for 30-50% off EVERYTHING
  18. ThinkGeek: Boycott your laundry basket: all apparel 30% off!
  19. Casper: This Black Friday – Choose Snooze
  20. Growth Hackers: (Growth) Help is on the way!
  21. Pickle Barrel: Fill your plate with love ❤️
  22. This is an Emergency
  23. A note from Santa’s Workshop


Every business is unique, and so is its consumer. Hence, each consumer’s response varies from the other. There is no one secret welcome subject line formula that works for every business, what works for business A isn’t guaranteed to work for business B.

Experiment and analyze with different subject lines and see what works in terms of open rate and click-through rate for your business. And for that, you can refer to this article of 100+ welcome series email subject lines and start working on yours.

If you’re looking for help to set up welcome emails that lead to sales, reach out to us today!