When Target launched BayEngage in 2016, its sole aim was to tackle the challenges faced by modern email marketers along with providing a user friendly and responsive email automation solution at an affordable price. Since then, BayEngage has empowered more than 4000 online stores to scale their business by harnessing the power of email marketing and taking it to a whole new level.
While we love everything that BayEngage has to offer (not to forget 300+ ready-to-use templates, powerful segmentation, and next-level automation capabilities ), if you’re running an online Shopify store and looking for an email marketing alternative to BayEngage, this post is for you.
We’ll walk you through the 10 best email marketing apps for Shopify which are as good as BayEngage and how they are suitable for different businesses.
Best alternatives to BayEngage by TargetBay
RetainIQ is one of the best email marketing alternatives to BayEngage, because it offers a great range of features that help you manage your email campaigns. RetainIQ has an easy-to-use interface, with simple drag-and-drop functionality that makes it easy to import and organize your subscriber lists.
What’s more, RetainIQ allows you to automate bulk emails using its powerful automation tools, create funnels, drip campaigns, and custom triggers that let you target different users based on how they engage with your content.
When creating your templates, you can take advantage of RetainIQ’s powerful template builder. With this tool, you can easily customize and personalize all of your messages, ensuring that each one is perfectly targeted to your audience.
Some notable features include:
- Pre-built & pre-tested email flows
- 1000+ email templates
- Seamless integration with your existing email infrastructure
- Import customized emails as HTML
- Detailed email performance and benchmarking reports
Pricing: Paid plans start from $49 per month.
Klaviyo is a great BayEngage alternative with advanced analytics that are powered by data science and machine learning capabilities. For a retailer looking to target larger audiences, these features can be very useful.
Some of the notable features of Klaviyo include better API integrations to gain customer data, a pricing structure based on the number of subscribers, and increased eCommerce features (coupon codes, back-in-stock automation, etc.)
The easy-to-use automation tool extracts data from eCommerce platforms, including POS and other marketing software, and creates holistic customer profiles from website browsing and email tracking. The powerful segmentation tool then gets to work, enabling store owners to send the right message at the right time based on what the shopper browsed through in your store or your emails.
Features like one-click Shopify integration, a robust segmentation engine, customer profiles for better insights, integration with social media and in-app, and SMS marketing features make it a go-to email marketing tool for small and large businesses alike.
Pricing: Klaviyo has a free plan for up to 500 emails/month. Paid plans start from $20/month and go to $100/mo for up to 5,000 contacts.
PS. If you’re using Klaviyo for ecommerce email marketing, read this.
Mailchimp is a market leader in email automation and is well-known for being one of the most popular email marketing platforms around. Marked by its user-friendliness, Mailchimp is perfect for small businesses and nonprofits who want to send out weekly newsletters or monthly promotions without having to hire a person to handle it full-time.
It offers many options, such as automation, list management, and analytics. The interface is easy to use, and it enables users to build email campaigns in no time. In addition to that, Mailchimp has great customer support, which can help you better understand the tool’s capabilities. The tool’s segmentation and A/B testing options are some of the features that made a large number of SMBs adopt this tool for managing their email marketing campaigns.
Pricing: Mailchimp has four pricing plans. The paid plans start from $11/month and go up to $299.
PS. If you’re looking for the best MailChimp alternatives, read this.
AWeber is another powerful email marketing tool to connect with your subscribers and improve your online store’s growth prospects. The platform offers great automation tools that help your company send personalized emails to users based on their activities on your website.
AWeber has a drag-and-drop editor that makes it easy for anyone (even those who aren’t tech-savvy) to create beautiful emails in minutes! Their templates are responsive, which means they will look good on any device – mobile phone or tablet – so your subscribers can read them wherever they go.
It boasts some impressive features like auto-fetch articles for creating automated blog newsletter emails, beautiful email templates for HTML newsletters, email analytics, list segmentation tools, and smart unsubscribe management.
The platform also offers features like A/B split testing and autoresponders which allow you to send messages based on specific actions taken by users such as signing up for an account or completing a purchase so they feel more connected with your brand. Powering powerful email analytics, AWeber enables marketers to monitor key performance stats such as open rate, clickthroughs, and bounce rate. Moreover, you can also gain insight into a lot of other useful analytics/information like the growth of your lists over a period.
Pricing: Free – The premium subscription starts at $19 per month.
Drip is another popular email marketing automation service used by eCommerce stores to build email marketing campaigns. With Drip, online retailers can leverage multi-channel touch-points to reach out to their customers via emails and SMS text messages.
What sets Drip apart is its ability to let retailers store and manage users based on how they interact with your website. They do so by collecting user data through an API script and store it in tags, events, and custom fields.
Thanks to an automation workflow builder, retailers can automate the process of reaching out to customers at the most impactful time based on their past behavior recorded during the past purchase journey.
Moreover, you can personalize a shopper’s experience with your site by using the shoppers’ data to create custom discount codes, price-drop notifications, product recommendations, and much more.
Pricing: It is priced at $19 per month and the pricing goes up based on the number of contacts in your email list.
Sendinblue is a powerful email marketing service for businesses that lets you send unlimited emails and create news feeds, automated email campaigns, chatbots, Facebook ads, SMS messages, and more—all from one platform.
And how do you make sure your customers actually open those emails? Sendinblue has got you covered. Their personalized marketing automation solution lets you target subscribers based on their behavior, so you can reach them at exactly the right moment—when they’re ready to hear what you have to say.
But that’s not all! Sendinblue is also a great resource for transactional emails like order confirmations, password resets, and invoices—so your customers always know what’s going on with their account on your website. Oh yeah, and it’s also easy to use.
Pricing: Paid plans start from $66 per month based on the number of emails you send.
ConvertKit is a powerful email marketing software designed especially for marketers, bloggers, authors, and creators. When ConvertKit launched its brand, it immediately set itself apart with its slogan: “power of Infusionsoft with the ease of Mailchimp.”
With ConvertKit, you can create advanced automation workflows with an easy-to-use drag and drop email sequence builder to send automated emails based on user behavior. Based on how your contacts interact with your emails, Convertkit’s advanced segmentation feature lets you segment your contacts with tags and triggers.
ConvertKit also offers a drag and drop landing page builder with beautiful landing page templates and customizable opt-in forms to grow your email list.
Pricing: The paid plans range between $29 – $79 per month depending upon the number of contacts in your list.
Moosend is an affordable and sophisticated email automation solution for businesses that need a simple solution on a smaller budget. Moosend comes with free email newsletter templates for every occasion, powerful segmentation, and commendable customer service.
The tool’s drag and drop email builder is easy to master and allows for a fast and reliable visual automation builder, allowing you to preview your workflows.
With Moosend, you can also segment your audience as per your need, even as a free user. What’s more, the new audience management tools enable you to master list management and power up your online store’s sales funnel effortlessly.
Pricing: The paid plans start at $9/month for creating unlimited email campaigns and give you access to the form builder, landing page editor, transactional emails, list segmentation, and many more features. However, there is a custom pay-as-you-go option that allows you to pay only when you send an email.
Constant Contact is one of the best email marketing tools for small businesses and nonprofits. Its ease of use is unmatched with users being easily able to create professional email newsletters with the help of an easy-to-use drag and drop editor in a matter of minutes.
Constant Contact provides you with all the essential features such as the management of email lists and tracking email deliverability and open rates. The basic email automation features let you email welcome messages to new subscribers, automatically trigger emails based on user behavior, and resend emails to inactive subscribers automatically.
Its built-in eCommerce tools make it easy for online retailers to create surveys and polls, build dynamic sign-up forms, and much more. The tool also provides unmatched support through phone, email, community support, and live chat.
DotDigital is a cloud-based email engagement tool that integrates with all the basic platforms and sends automated messages to email subscribers.
Retailers can easily set up professional-looking email campaigns through its drag-and-drop email builder. The tool supports real-time APIs and integrations and offers plenty of functionalities via its email marketing and automation tools. Moreover, the email automation solution provides communication and segmentation tools that can help you out with all your endeavors. DotDigital’s software allows you to boost your store’s conversions by making data-driven decisions and using personalized product recommendations.
Pricing: DotDigital offers a free 14-day trial that gives customers a taste of its service. However, it doesn’t have a clear pricing structure and provides a custom quote to retailers as per their needs.
So although BayEngage is a great service, there is certainly a lot more out there that can help you work more effectively with your email marketing.
Having the tools to effectively market your business and deliver relevant content to your audience is critical. The email marketing software you choose should be able to offer everything you need, from list management and segmentation to automation. With that being said, BayEngage isn’t the only game in town. There are many email marketing software platforms that offer more benefits than BayEngage.
The best choice will depend more on your needs than anything. If you’re dead set on a particular type of integration, such as adding a specific design element or some sort of social share tracking, you may want to opt for an email marketing program that offers that functionality out of the box.
Luckily, when it comes to good BayEngage alternatives, RetainIQ stands out from the crowd. So why not sign up for a free RetainIQ account and see for yourself?