Customer acquisition costs are increasing by the day - irrespective of the industry you are in or the products you sell. Now considering how getting an existing customer to buy from you is 5x cheaper than acquiring a new one, it’s important for ecommerce businesses to have a customer winback strategy in place - a way to continually bring back customers. But to set one up, you need a set of tools and we’re here to make the search easier! Best ecommerce tools for customer winback There’s no one-size-fits-all approach to win back customers from your ecommerce business. But there...

Use these win-back email subject lines to bring back shoppers for more sales. Did you know that an engaging subject line can inspire 33% of your email recipients to check out the rest of the email? Most customers scan an email’s subject lines for a few seconds and end up opening only those emails whose subject lines grab their attention and stand out from the rest. That’s why it’s essential to make subject lines a key element of your email marketing strategy to increase your email open rates. A good subject line will catch the reader's attention and make them...

When customers go a long time without making a purchase from your eCommerce store, a natural way to re-engage these inactive customers is to reach out to them via email. A win-back email is meant to accomplish just that! Win-back emails help reactivate customers who’ve stopped interacting with the brand for a long time and promote new products that they’ve likely not discovered yet, to lure them back to your store. Personalized product recommendations can transform your win-back email’s content into something relevant, enticing, and clickable. Product recommendations are a proven way to increase customer engagement, improve click-through rates, and...

Win-back email templates that use discounts to bring back shoppers.  It's no secret that, when it comes to making a purchase, price is one of the most important factors considered by consumers. Afterall, who doesn’t love it when they get a great deal on something they’ve been after? To stay competitive in a growing ecommerce space, brands resort to discounting offers to keep their customers coming back to their store. One of the best ways to incentivize loyalty and keep your customers coming back for more is by offering a discount on products or services. Retailers can improve their business'...

Each day, email subscribers are hit with a whopping number of emails. With every brand competing to gain a customer’s attention, a percentage of your subscriber list is bound to lose interest over time and stop engaging with your email marketing campaigns. While it may not seem like a huge deal at first, overtime when a big percentage of your subscriber list stops engaging, you run a bigger risk of damaging your sender reputation and hurting your email deliverability rates. One of the toughest challenges faced by eCommerce brands is retaining their old customers. In a hyper-competitive eCommerce space, brands...

Learn how to use ecommerce newsletters as customer win back email templates to nurture buyers. Customers today are easily distracted by the variety of products and services available. When customers become distracted, brands also become distracted and begin hunting for new customers. Brands are so focused on gaining new customers that they overlook the value of keeping existing customers. According to studies, while 44% of businesses prioritize acquisition, only 18% prioritize retention. It's where you make a mistake. Stop churning hard and start working on a customer win-back strategy as a brand. Offering discounts or reaching out to ask for...

Learn how to use the best ecommerce feedback email templates and examples to win hearts.  Nearly 80% of reviews come from emails sent after purchase. After a product is delivered, most e-commerce stores send automated emails to collect product reviews. However, just a small percentage of them ask for feedback. According to a study, approximately 42% of companies don't survey or gather feedback from their consumers because they believe feedback isn't as valuable as reviews. In this article, we'll discuss why gathering feedback is important, as well as some of the best templates to use so you can make it...

Best email marketing tips for customer win-back emails. If you’re an online merchant, you’ve had to deal with “inactive customers.” These are customers who once bought something from your site but haven’t come back for subsequent purchases. Moreover, they’ve stopped interacting with your brand in any way. Customer retention is one of the biggest problems faced by online stores today. When faced with customers who ‘ghost’ you, brands try to desperately reignite their relationship with shoppers using win-back emails. While win-back emails are a great way to encourage people to make repeat purchases, chances are your competitors are sending them...

Learn all about using win-back emails for ecommerce.  Gone are the days when email was used strictly as a form of communication. Nowadays, it is increasingly being deployed as a marketing tactic for brands to engage with their customers. Win-back emails are no exception and are an essential tool that can be effectively utilized by brands to drive conversions and win back their once-loyal customers. What are ecommerce winback emails? Win-back emails are a type of email marketing campaign that you can use to re-engage your audience or customers and win them back from the competition. The benefits of using...