What Customers Expect From Email Marketers in 2023 and How Personalization Can Help Meet Them

As customers become savvier and have access to more information and options, their expectations for brands have evolved. They now expect a seamless, effortless, and personally relevant journey from discovery to purchase, and they expect brands to understand and meet their individual needs and preferences. Failing to meet customer expectations can lead to negative reviews, […]

Empowering Gen Z Shoppers with Genuine Personalized Experiences That Go Beyond Cancel Culture

Generation Z has grown up surrounded by content, news, and updates across multiple platforms and devices. They hold a remarkable $143 billion in buying power, accounting for 40% of global consumers in 2020. As digital natives, this generation poses unique obstacles and opportunities to marketers – what resonates with millennials will not necessarily be effective […]

Uncover the Difference: Segmentation vs Personalization

In the modern age of marketing, segmentation and personalization are two powerful tools for driving customer engagement. But despite their similarities, segmentation and personalization have distinct meanings that should be understood before they are implemented in your email campaigns. In my opinion, these two terms are drastically different from each other. In this blog post, […]

How to use click-based profiling to personalize emails and increase conversion

You’ve probably heard of click-based profiling, but what is it exactly? And how can you use it to personalize your emails and increase conversion? Click-based profiling is a way of segmenting your email list by the links that recipients click on in your emails. This allows you to send more targeted and relevant emails, which […]

Convert More Christmas Shoppers With SMS Personalization

Christmas is just around the corner, and retailers are already gearing up for the rush of holiday shoppers. But how can you make sure your store stands out from the rest? One way is to personalize your SMS marketing campaigns. By sending targeted, relevant messages to your customers, you can show them that you care […]

Convert More Christmas Shoppers with Email Personalization

Christmas is a time of celebration and merriment. It’s also the time of year when people are most willing to spend money. The holidays are a challenging time for email marketers. The stakes are high since this channel has the greatest conversion rate. We can all agree that the holiday season has unparalleled potential for […]

How leveraging Email Personalization and Contextual Marketing can help increase Revenue by 2000%

Email personalisation and contextual marketing are important strategies to increase revenue for any business. By leveraging the data available from customers, businesses can target their communications more effectively to create an engaging customer experience. This ultimately leads to higher conversions and more sales. Personalisation of emails allows businesses to deliver content that is tailored specifically […]

15 Great Email Marketing Alternatives to Shopify Email

best alternatives to Shopify Email

Explore the best email marketing alternatives to Shopify Email. Whether you want to sell your products online or want to turn your hobby into a side hustle, chances are you already either have or are thinking of building an online store and most likely with Shopify. The very popular cloud-based service shopping cart solution, Shopify […]

Best MailChimp Alternatives for eCommerce in 2022

best mailchimp alternatives for ecommerce email marketing

Email marketing has a high return on investment due to its widespread popularity and benefits. For every $1 you spend on email marketing, you can expect an average return of $42. Email marketing is a cost-effective and quick way for eCommerce businesses to reach out to their customers. There are many email marketing tools on […]

10 Ecommerce Email Marketing Tool Alternatives to BayEngage (by TargetBay)

alternatives to bayengage by targetbay

When Target launched BayEngage in 2016, its sole aim was to tackle the challenges faced by modern email marketers along with providing a user friendly and responsive email automation solution at an affordable price. Since then, BayEngage has empowered more than 4000 online stores to scale their business by harnessing the power of email marketing […]